A guide to SEO: Keep it real and effective. Am I on the right path?
The SEO landscape in 2025 can be a bit overwhelming, especially when faced with a barrage of site audit errors reported by tools like SEMrush or Ahrefs. We all know it’s nearly impossible to eliminate every single error unless you decide to recode your website on a custom CMS or a static platform. I’ve done that. However, let’s break down the essentials and make your SEO adventure a bit friendlier.
Understanding Site Audit Errors
Most site audit errors reported by these tools may not be as crucial for your technical SEO as they seem. Some of them even come and go, influenced by the platform’s priorities, Google’s guidelines, or WordPress updates. If you find yourself flooded with errors, especially if you’re not a tech-savvy person, take a deep breath. Here’s a tip: if you’re hovering around the 60-70 range, you’re in a good spot. Think of it as a “pick your battles” scenario.
Focus on What Matters
Forget about sweating the small stuff and concentrate on strategies that will truly make a difference.
Internal Linking Strategy: Consider creating a solid internal linking strategy. This involves linking relevant pages within your own site to enhance navigation and boost SEO.
Homepage and Landing Page Optimisation: Have a look at your homepage and landing pages. Removing unnecessary images can improve loading times and overall user experience.
Regularly Update Old Posts: An effective strategy is to regularly update and improve old posts. Adding fresh information keeps your content relevant and engaging.
Parent Page Linking: Ensure each post or page links to a more relevant parent page to create a structured hierarchy, commonly known as a silo structure or pillar content structure.
External Linking for Trustworthiness: Linking to reputable external websites adds credibility and trustworthiness to your content.
SEO Ingredients for 2025
In my opinion, in 2024, the main components are (as they have always been):
50% Backlinks: Building a network of quality backlinks is still a significant part of SEO success.
50% Relevant Content: Stick to natural language, avoid excessive (or any) use of AI, and maintain a consistent posting schedule for engaging and relevant content.
Here is something interesting about how Google is all about links and clicks. Worth a read, as if you really think about it, it sounds plausible.
Debunking the E-E-A-T Myth
Lastly, let’s debunk the myth of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). It’s a buzzword. It does not matter. It was always about content and backlinks, just under different names. While it’s essential to be mindful of these factors, don’t lose sight of common sense. Trust your instincts and take a sensible approach to SEO practices. Write for humans.
