Content Outline Example for Technical SEO

This is an example outline breakdown for writing the perfect blog post. In the example below, I chose “technical seo” as my desired keyword. This is just an example, and you can follow the outline below for any keyword you want.

I am not going to write about technical SEO, as I’m sure there are plenty of guides out there. And you’re probably not here for technical SEO, but for a nice content outline copy/paste template.

Instructions

Main Keyword: technical seo

Secondary Keywords:

• technical SEO checklist
• what is technical SEO
• technical SEO tool
• types of technical SEO
• technical SEO factors

URL slug: /category/technical-seo/

Meta description: 150–156 characters long description, including the main keyword

Word Count: 4,000-5,000

Article Title [H1]: How to Do Technical SEO in 2024 [Free Checklist]

SEO Optimisation Checklist:

• Keyword density is at 0.5–2%
• Each secondary keyword mentioned 2–7 times
• When possible, secondary keywords to be used as heading
• 2–5+ outbound links
• 5–15+ relevant internal links (as many as contextually relevant)
• Keyword mentioned in the meta description
• Keyword mentioned in the title
• Keyword mentioned in H2 heading
• Page title between 35 and 65 characters
• URL slug is brief and contains the keyword
• You’ve never written on this keyword before

Content Outline

• Introduction (0–100 words)
  • Explain why technical SEO is important to any SEO initiative
• [Header H2] What is Technical SEO
  • Explain what’s technical SEO, and how it can help your overall site rankings
  • Mention how good technical SEO is more of a foundation to your general SEO efforts
  • Technical SEO is on-page (improving your website) VS off-page (generating links and exposure).
• [Header H2] X+ Technical SEO To-Dos
  • Now that you know the basics, we’re going to teach you everything you need to know to improve your site’s technical SEO.
  • [Table of Contents]
    • [Header H3] #1 — Speed Up Your Website
      • Explain the importance of site speed
      • Provide 5+ tips on how to improve site speed (compress images, scale images, remove unused JS, etc.)
    • [Header H3] #2 — Set Up a Robots.txt
      • Explain what’s robots.txt and how to set it up
    • [Header H3] #3 — Make Your Website Connection Secure (via HTTPS)
      • Explain the importance of https and how to install an SSL certificate
    • [Header H3] #4 — Optimize Your Site for Mobile
      • Explain the importance of mobile + how to make your site mobile-friendly
    • [Header H3] #5 — Use the Correct URL Slug/Structure
      • Explain how the URL slug should contain the keyword you’re trying to rank for
      • Give an example
    • [Header H3] #6 — Install XML Sitemap
      • Explain what’s an XML sitemap and how to set it up
    • [Header H3] #7 — Consider Using AMP
      • Explain the pros and cons of using AMP
    • [Header H3] #8 — Eliminate Dead Links
      • Use SEO tools to find and eliminate dead links
    • [Header H3] #9 — Use rel=canonical on Duplicate Pages
      • How to use rel=canonical to avoid page duplicates
    • [Header H3] #10 — De-index Your Staging Server
      • Explain how to make sure your staging website doesn’t get crawled by Google
    • [Header H3] #11 — Use hreflang For Multilingual Sites
      • Use hreflang to show Google what language each of your pages is in
    • [Header H3] #12 — How to Use Pagination
      • Explain how / why to use pagination
    • [Header H3] #13 — Setup Google Search Console
      • Explain how / why to install webmaster tools
    • [Header H3] #14 — Site Structure
      • Explain the importance of site structure and how to get it right
    • [Header H3] #15 — Use Breadcrumb Menus
      • Explain what’s a breadcrumb menu + how to use it
    • [Header H3] #16 — Implement Structured Data Markup
      • Explain what’s data markup
• [Header H2] Complete Technical SEO Checklist
  • Provide a checklist graphic for technical SEO
• [Header H2] 3 Essential Technical SEO Tools
  • [Header H3] Tool #1
    • Screenshot + description for each tool
  • [Header H3] Tool #2
  • [Header H3] Tool #3
• [Header H2] Conclusion
  • CTA for the product